B Running Mag is a magazine focused on honest journalism. It is not so much about the particular running topic, it is about the approach. It goes deeper and through running it reflects the world we live in.
The magazine includes large interviews with running legends as well as with current running stars. The interviews are complemented with statistics, annotated examples from running diaries and other accompanying materials. Also, original essays, poems and short stories, historical documents or regular columns dedicated to running and its overlap (traditional races, legendary shoe models, running film or book classics) are part of the publication.
Year: 2016, 2017
Art direction: Jan Kloss, Matěj Činčera
Graphic design: Jan Kloss, Matěj Činčera
Client: SK Babice, B Running mag