Centrum Paraple is a unique facility that strives for the return of people with spinal cord injuries back to full and active life. It provides health and social services, education, leisure and other activities aimed at meeting the needs of clients with spinal cord injuries.
New corporate identity of Centrum Praple wants to be intelligent and funny at the same time. Its aim is to lighten a bit the seriousness of the institution and issues it deals with. Minimalistic typography and simple coloring in combination with distinctive illustrations by Michal Bačák creates the world for itself.
Concept: Jan Kloss & Matěj Činčera
Graphic design: Jan Kloss & Matěj Činčera
Illustration: Michal Bačák
Client: Centrum Paraple