Presentation of Master & Master furniture collection with the insights into the philosophy of the brand curated by OKOLO at Salone del Mobile 2016 in Milan.
Master & Master, founded by Ondřej Zita and Luděk Šteigl few years ago, excels in production of simple and efficient contemporary furniture of minimalist forms and natural production techniques. It creates furniture as a product of everyday life. It pays homage to the legacy of everyday product design, which is simple and easy to produce and use. Creative collective OKOLO brings unexpected view on Master & Master products with the curated series of objects inspired by some of great designers, artists and architects of the past and present with whom production of Master & Master shares similar creative vision in design, production and business model.
OKOLO creates a series of symbolic and elementary objects, made of paper, integrated into the particular dimensions and places of Master & Master furniture to manifest the general ideas which Master & Master and OKOLO admire. The objects, inspired by work of Dieter Rams, Naoto Fukasawa, Joseph Eichler, Massimo Vigneli and Achille Castiglioni, work as a narrative layer to explain inspiration and philosophy of Master & Master production.
Curator: Adam Štěch
Exhibition design: OKOLO (Matěj Činčera, Jan Kloss, Adam Štěch), Master & Master
Graphic design: Jan Kloss, Matěj Činčera
Client: Master & Master, OKOLO